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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 805 |
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It aims to help local companies kick-start their understanding on branding, its values and also to encourage them to be proactive in developing brand strategies to enhance their capabilities via:
i) Industry Brand Projects: Working with trade and industry associations, industry branding projects will be launched to benefit more companies, to profile and market Singapore brands here and internationally, and perform meaningful brand research for companies, extending their reach into new market segments...
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This resource will consist of research papers, articles, and tips contributed by branding professionals, a list of branding consultants in Singapore, as well as a calendar of the various brand programmes and activities lined up. A handy booklet "Starting Your Brand Journey" was released to provide an overview of the fundamentals of branding and its importance, including a section on what makes a good brand project and tips on how to work more effectively with brand consultants...
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