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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 559 |
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Burroughs Wellcome can use this TEV to attain higher prices for Retrovir relative to those of Interferon.
Retrovir has the first mover advantage which is of utmost importance in the pharmaceutical industry, as it enables companies to charge higher prices to recoup the cost of research and development, before they are forced to compete directly with an alternative drug...
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Interferon has been in the market for a significant period of time and is being produced by several pharmaceutical companies, selling under a competitive pricing strategy. As of now, Retrovir does not have any competitors in the market and must use this opportunity to regain a significant amount of the capital previously invested...
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