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| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4562 |
Essay's paper body
This theme has remained consistent throughout the life of the Burberry brand and is a main driver in propelling Burberry into its current market position.
According to Bravo, “We focused on a particular price point and a particular bracket. We knew we did not want to be cutting-edge fashion; that was too tough, too rarified, too fickle, and too antithetical to Burberry...
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We knew we did not want to be cutting-edge fashion; that was too tough, too rarified, too fickle, and too antithetical to Burberry. We also knew that we did not want to be just classic because there were enough of those brands.†With the mindset, as well as extensive market surveying, Bravo knew that this was how to fill those missing gaps if the market...
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