Buy custom building global brand
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| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4689 |
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The statement of Aaker provides a definition of brand by describing the aim of brand as well. Similarly, Ellwood (2002), the Head of Strategy in Interbrand, examines that a brand is used to differentiate products from other competitors.
From the above definitions, the meaning of brand typically encompass two main points which are ‘mark’ and ‘differentiation’...
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Celia Lury, sociologist at Goldsmiths College, University of London, explains the meaning of ‘mark’ (Ellwood, 2002). The mark within a brand is very different from a message in the content however the mark yet puts a brand as important as the meaning of message because it indicates what the recognizable point is...
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