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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3919 |
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Budweiser and Bud Light are the No.1 and No. 2 best-selling beers in the world. Miller, their closest rival maintains 22.1% of the market share. The following chart illustrates market share in 1999 for the nation's leading breweries.
1999 Market Share
(Estimated)
In 1999, they achieved record sales and earnings, selling over 100 million barrels of beer worldwide for the first time in history...
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August A. Busch III, Chairman of the Board and President, says his company owes its success to, "The combination of outstanding domestic beer industry fundamentals, the highest quality and freshest beer in the industry and exceptional marketing and sales execution."
According to Fortune Magazine, the company applies venerable marketing techniques more vigorously and imaginatively than the competition...
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