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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 736 | 
                
    
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These changes will greatly affect Brown-Forman's business in Europe and will revolutionise distribution of spirits and wine in Europe, which is presently constructed on a country by country basis, by encouraging cross-border sales. B-F is not an owner of a European distribution company; therefore if
reform is not undertaken in the near future, their retail sales prices will come under pressure due to increased cross-border competition...
        
        
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B-F is not an owner of a European distribution company; therefore if
reform is not undertaken in the near future, their retail sales prices will come under pressure due to increased cross-border competition.
4.) Competition
The recent merger of Grand Metropolitan and Guinness (07/11/97) created United Distillers and Vintners, (a sub-component of Diageo) by far the largest global spirits company...
        
        
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                                    Brown-Forman
                                    Brown0Forman Corporation
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