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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3291 |
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Local responsiveness should be replaced with a consistent global brand (labelling, brand marketing) (as originally suggested by Millar and Davies) in order to fully exploit the “cross-border synergiesâ€..
Pillar 1: 1-3 year strategy
The strategy for BRL Hardy in the next 1-3 years is for BRL Hardy to “shrink to growâ€...
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BRL Hardy should pull all control back to Reynella head office in the short term while the strategic blueprint is finalised; at the same time continue selling into low price/high volume segments already being addressed by BRL Hardy (e.g. U.K., Scandinavia) using brands other than BRL Hardy such as the D’istinto brand...
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