Buy custom British Satellite Broadcasting vs. Sky TV
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 547 |
Essay's paper body
A rational negotiation is possible using this matrix.
BSB decided to exit. Got 50% stake to exit. BSB had to bring in cash as it was required. 80:20 split for sky in dividends, 50:50 for next 400M and then 20:80 and 50:50 the onwards. Sky gets control rights as they had highest commitment.
Wars of Attrition ?
Rational battles ? divergent beliefs about how long the other will persist
Irrational battles and escalation of commitment
Marginal calculations versus sunk costs
This war is particularly costly ?
High costs, stakes, switching costs for customers
Inelastic supply of films, advertisers
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Already Murdoch made an entry in the US satellite TV industry. He was aggressive and due to his stake in Sky, it was only a matter of time before he entered Britain. He has the capability to overcome the entry barriers. But so do other. News corps overall strategy was to be global and to dominate. Already present in US and Europe...
Essay fragment
General points of the essay
Bariers to exit
Benefit of exit interview
British Satellite Broadcasting vs. Sky TV
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With The Development Of Digital Technologies The Future Of Television Lies With Satellite Or Cable Broadcasting. The Era Of Terrestrial Broadcasting Is Now Over.
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