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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2414 |
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Then in 1956 as an act to expand its predominance in the international brand market B.A.T obtained the Benson and Hedges business.
Diversification
The early 1960's saw the group diversify into other industries and markets; paper and pulp, cosmetics and food. Initially buying stakes in Wiggins Teape and Mardon Packaging before acquisitions in 1964 including the Tonibell Ice Cream Company and Lentheric Fragrance House...
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Initially buying stakes in Wiggins Teape and Mardon Packaging before acquisitions in 1964 including the Tonibell Ice Cream Company and Lentheric Fragrance House. B.A.T's subsidiaries also began to invest separately in the food industries of South Africa and Australia.
In 1966 companies profits exceeded the landmark one hundred million pounds for the first time after the acquisition of cigar manufacturers Henri Wintermans...
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