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| Topic: |
Business
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| Number of pages / Number of words: |
29 / 7896 |
Essay's paper body
Recently BA signed a global marketing alliance with American Airlines and a number of other airlines. Named Oneworld it aims to become a transnational airline, and in its first phase will introduce more than 100 new destinations to the BA network later this year. In order to maintain its position as the UK's market leader the company has also established a highly developed Internet site...
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In order to maintain its position as the UK's market leader the company has also established a highly developed Internet site.
BA Vs Global Airlines
Compare to Global airlines, British Airways still hold one of the strongest position in this sector. The airline industry has performed inconsistently over the last five years, with a 7% rise in value in 2000 followed by a fall of 5% in 2001...
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