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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2833 |
Essay's paper body
Brita's market share of the pitcher ranged between 75% and 83% from 1992 to 1998. Brita's market share of filters was 75% from 1996 to 1998. The filter sales have increased exponentially due to the continued use of the pitcher. Market research indicates that 80% of the pitcher buyers were still using the pitcher a year later...
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Brita's market share of filters was 75% from 1996 to 1998. The filter sales have increased exponentially due to the continued use of the pitcher. Market research indicates that 80% of the pitcher buyers were still using the pitcher a year later. The average user buys 2.5 filters per year. The pitcher system removes water hardness and delivers crisper tasting water with lower pH...
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