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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2097 |
Essay's paper body
After 10 years of near dominance in the water filtration industry, Brita was under attack from an upstart company, PUR, who was positioning to gain market share by focusing on the faucet mounted technology to deliver filtered water. Brita faced several alternatives. Should they ignore the faucet mounted filter and focus on maintaining filter sales? Should they compete with their own faucet mounted filter and potentially cannibalize their pitcher sales? Our paper will investigate these questions and explore additional issues which will aid in the development of our recommendations and conclusions...
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Brita faced several alternatives. Should they ignore the faucet mounted filter and focus on maintaining filter sales? Should they compete with their own faucet mounted filter and potentially cannibalize their pitcher sales? Our paper will investigate these questions and explore additional issues which will aid in the development of our recommendations and conclusions...
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