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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 530 |
Essay's paper body
Marketing mix for the chosen positioning concept
Product :
1. PM and FM is retained yet with improved technology that even “dumbest customer can use it easilyâ€
2. Various tasty mineral water
Price :
1. Charge premium for tasty mineral bottled water
2. Charge normal price for FM and PT to encourage household with budget constraints to buy Brita
Place :
1...
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PT&FM: Retailer store with good visual display
2. Tasty mineral bottled water in health stores, gymnasium and sports center
Promotion :
1. Membership to retain customer’s loyalty such as “Healthy livingâ€. It will be good media to promote new products, raised word-of-mouth campaign by satisfied customer, educating about product usage and benefits
2...
Essay fragment
General points of the essay
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