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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2492 |
Essay's paper body
Virgin is perhaps the best example of how brand extension can be applied into quite diverse and distinct markets.
Brands and products
Brands are rarely developed in isolation. They normally fall within a business’ product line or product group.
A product line is a group of brands that are closely related in terms of their functions and the benefits they provide...
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They normally fall within a business’ product line or product group.
A product line is a group of brands that are closely related in terms of their functions and the benefits they provide. A good example would be the range of desktop and laptop computers manufactured by Dell.
A product mix relates to the total set of brands marketed by a business...
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General points of the essay
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