Buy custom Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers
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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3447 |
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Therefore, Dibb et al. (1997) suggest “that branding is a component of a product’s tangible features – the verbal and physical cues that assist the customer in choosing one product over another.†(Groucutt, 2006)
Whilst it is a well-known fact that products or services often go through ‘life cycles’, some brands are equally concerned by this metaphor (usually attributed to humans)...
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These brands concerned are generally the ‘big’ ones, which are able to rejuvenate themselves; in opposition to the smaller ones which often just disappear.“Brands are affected by a combination of internal (micro) and external (macro) environmental factors.†(Groucutt, 2006)
Therefore, by assimilating these influential factors, an organisation can rearrange its brands position in the concerned marketplace...
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