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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 490 |
Essay's paper body
the bright red cherry-flavored drink was supported by a national advertising campaign that employed grassroots marketing as well as high-profile media buys. The Code Red launch was an unqualified success.
Question
Analyze “mass intimacy†strategy and evolve a program on the same lines for Mountain Dew in India, not overlooking grassroots marketing...
Essay fragment
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The Code Red launch was an unqualified success.
Question
Analyze “mass intimacy†strategy and evolve a program on the same lines for Mountain Dew in India, not overlooking grassroots marketing. Your analysis should project a future plan of action for Mountain Dew in a not-so-urban but teenage Indian market...
Essay fragment
General points of the essay
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