Buy custom brand personlities:ibm and appple
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2450 |
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On the marketing side the firm maintained substantial advertising and promotion budgets to keep potential customer informed about it and burnish the IBM brand. In 1982, the IBM personal computer was named "The man of the year, 1982", by TIME magazine, which gave a great fillip to the brand. In this decade IBM was successful in its business and known for PCs...
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In this decade IBM was successful in its business and known for PCs. In 1981 IBM had captured more than 40% of the US market which further saw big growth and expansion in other countries.
In the 1990s IBM started concentrating on the servers business but however in mid 1990s IBM's traditional business was in trouble...
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