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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 370 |
Essay's paper body
Understanding Brand Extension
“Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.â€
The philosophy of brand extension is not well understood and as a result, brand extension is often implemented incorrectly.
Note the components of this definition of brand extension:
Essay fragment
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Understanding Brand Extension
“Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.â€
The philosophy of brand extension is not well understood and as a result, brand extension is often implemented incorrectly.
Note the components of this definition of brand extension:
Essay fragment
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