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b. There are several reasons why BBC should not pursue the light beer market. They did try launching the light beer named lightship. They did invest a lot of effort and money in lightship but they did not get that much return as they expected. Rhonda Kallman, Vice President of Sales, said “an additional 2% growth in Samuel Adams is more than six times what we are doing in light beer...
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b. There are several reasons why BBC should not pursue the light beer market. They did try launching the light beer named lightship. They did invest a lot of effort and money in lightship but they did not get that much return as they expected. Rhonda Kallman, Vice President of Sales, said “an additional 2% growth in Samuel Adams is more than six times what we are doing in light beer...
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