Buy custom bombardier adtranz
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1776 |
Essay's paper body
If starting greenfield next to this, Adtranz already has a customer base and is very aware of European regulations and customer requirements. For BT to enter the European markets where railway and train products are fundamentally different (BT had no experience in propulsion systems, high speed and inter-city cars and signalling systems), they almost always need to create an alliance with one of their ?§competitors??...
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BBD has a strong reputation as assembling company, however they are weak in development.
Arguments for the merger
?« Faster growth of market share
?« Increase market power
?« Vertical integration
?« Opportunity to neutralize a competitor
?« Access complementary competences ( equipment vs. vehicles propulsion)
?« Access to the European market (this market has many local characteristics as products
and rules can be different between different countries); geographic scope
?« Creating an economy of scale and scope: increase global reach
?« Expand revenue base
?« Complementary business and complementation of product portfolio
?« BBD can be patient when integrating companies
?« Government support due to EU policy in promoting reduction in congestion, pollution, etc...
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General points of the essay
The Customer Comes Second
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Bombardier Transportation & The Adtranz Acquisition
Bombardier Transportation And The Adtranz Acquisition
bombardier adtranz
Customer & Supplier Requirements
Customer Needs
Customer Requirements Translated Into Products/Services
Customer Satisfaction
Customer Satisfation
Customer Service
Customer
segmentation of customer base
THE REALITY CUSTOMER BASE
Adtranz
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