Buy custom Bmw Z3
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2045 |
Essay's paper body
The movie was the perfect catalyst to spin off countless related promotions for the Z3 that reached a larger amount of consumers without sacrificing the richness of the campaign or the product. The desired effect of raising awareness and encouraging new consumers to switch from the competitors was accomplished...
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The product orders totaled 80% higher than initial projections.
The association of the Z3 with a Bond car had a tremendous competitive advantage. The event marketing associated with having the car featured in a blockbuster film viewed worldwide would make it extremely challenging for the competitors to compete with that level of exposure...
Essay fragment
General points of the essay
“The role of business is to serve the larger society, which is best accomplished by being responsive to the larger society.”
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