Buy custom Bmw Films: Case Study
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1972 |
Essay's paper body
A brief SWOT analysis provides evidence of their position:
Strengths: The company is clearly able to convey its image and values within a “non-traditional†format for marketing with considerable success.
- Few companies are able to hire concept marketing companies and A level staff to fulfill a marketing strategy, without getting involved and mucking up the plan...
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BMW is great at hiring the best and getting out of the way.
- Phase One of the branding worked, the company is seen as cutting edge and relevant to technologically savvy and innovative buyers.
Weaknesses: Based on price point, a limited market exists for BMW in North America.
- The focus of the phase I campaign was to move people into the brand for the first time...
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