Buy custom Bmw - An Emotional Brand
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3053 |
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For example, if a consumer decides to buy a BMW, he reasons to buy it so that he could be associated with the brand’s qualities which are power, security and all round efficiency. The choice criteria used by customers in terms of technical, economic, social and personal perspectives, BMW targets to appease their customers in all sections...
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They focus on technological expertise with preference to style, comfort and emphasis on performance. In the case of economic criteria, they stress on value for money as their cost of ownership is comparatively high. This gives a very good residual value of trade in for the car brand. Their pricing strategy shows that even though they are premium brands segmenting their market at a higher economy range, they do produce models of all ranges and they cash in on their brand equity to maintain their level of profit margin...
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Bmw - An Emotional Brand
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