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This purchase became an attempt to diversify their consumer magazine portfolio and cost roughly a hefty $350 million. Through the gain of this small empire, American Media is now in control over Muscle & Fitness, Shape, and Flex. Arnold Schwarzenaggar, a well known actor and now governor of California, was hired as the editor of both Muscle & Fitness and Flex magazines; thus adding a significant amount of publicity...

Arnold Schwarzenaggar, a well known actor and now governor of California, was hired as the editor of both Muscle & Fitness and Flex magazines; thus adding a significant amount of publicity. In addition to this enhanced publicity, American Media improved its reign in the fitness market through bringing a fifty percent stake at the Mr...

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