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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1116 |
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Blue Nile’s supply chain saving gave it a significant pricing advantage. For every dollar that Blue Nile paid suppliers, it sold its finished jewelry for a markup of about 33 percent over cost.
Blue Nile’s marketing strategy focused on making sure the website was a positive shopping experience for customers...
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Also their efforts to draw more customers included both online and offline marketing. However in 2005 Blue Nile pulled back on advertising during December because the cost to buy keywords on Internet search engines rose dramatically. In a $55-$60 billion industry, management believes that the company’s market share of online sales of engagement rings exceeded 50 percent in 2005...
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