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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2990 |
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Blockbuster has also broken into the online rental market. Blockbuster is now at around 500,000 subscribers and Netflix at 2.6 million. Netflix, which held a 97% market share of online rentals in 2003, saw that share decline to 85%, due to new competition from Blockbuster.com, according to the NPD Group, which tracks DVD rentals and sales at retail through its VideoWatch service...
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"The competition will no doubt become fiercer as the business model matures, as broadband becomes even more ubiquitous and as these companies expand their customer base beyond the current demographic set," said Russ Crupnick, president of the NPD Group's Music & Movies division. (Netherby, 2005)
In this semi turbulent, declining industry, the order winning criteria is a large assortment of recent, and old videos, DVDs and video games ,with multiple quantities of disks being available to be viewed for as long as possible...
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