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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1559 |
Essay's paper body
It is important to identify market opportunities through trend analysis, gap analysis, and perceptual mapping of the competitive landscape. This is done through observing consumer trends. Perceptual mapping represents a geometric comparison of how competing products are perceived (Marketing). This is a graphical representation of how the competitive market is portrayed...
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This is a graphical representation of how the competitive market is portrayed. The next step is to identify categories, recognize market gaps, and then use the competitors to measure against. It is important to realize that Bliss Smoothies is being positioned through a functional positioning. This mean that the products are being marketed through the features and benefits the brand has...
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General points of the essay
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