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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2512 |
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Since 80% of the segment's sales are represented by 3 product types (drills, saws, and sanders), B&D should focus on these segments. Makita dominates the segment, but according to tradesmen, provides only a "good baseline option" while other companies, such as Skil (saws), provided high-quality products within a particular product type...
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With strong brand awareness, and agreement that they have a good product, B&D has the position to make a move on Makita and Milwaukee, the top two competitors in the segment. From the product assessment (Figure E from the case study) B&D has strong offerings in drills, and to some extent, saws. By focusing on these product types, B&D can grow their presence in the Tradesmen segment...
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