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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 7 / 1917 | 
                
    
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The conservative market potential for Oxyglobin is 1.99M units/year, which translates (assuming a $100 /unit price) into a market potential of $199M /year (see Exhibit 2). Considering the facts that the primary source of transfusion is the strained use of donor dogs, the price is very competitive, and Biopure is the only provider in the market, Biopure stands to capture a large percentage of the total potential market...
        
        
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Blood substitutes have the following advantages over donated human blood: they are "universal" (eliminating the need for blood typing and cross-matching); they are free of infectious agents and contamination; they increase shelf-life and are immediately 100% efficient at transporting oxygen. Hemopure also faces competition from two other blood substitute companies, if/when they gain FDA approval, Baxter International (HemAssist) and Northfield Laboratories (PolyHeme)...
        
        
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