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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 403 |
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The resources and evidence would be sourced for some from well-known technology experts like along with some live cases of Biometric marketing.
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The success of CRM applications and targeted marketing over the years has shifted the focus from mass marketing to personalized profiling of customers. The reliability of market research data is always a concern for the marketers. Biometrics systems are designed to accurately identify an individual including- fingerprinting, facial recognition, retina blood vessel patterns, DNA sequences, voice and body movement recognition, and handwriting and signature recognition...
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General points of the essay
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