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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 725 |
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The margin improves to 31% in year two, returning a much-improved profit of $11.4M (up from -$1.16M). After its second year on the market the Ultima Shaver would have a total two-year profit of $10.4M.
Niche Positioning
BiC is also considering positioning the Ultima Shaver for sensitive skin. This configuration would require a few modifications to the product which would increase its unit cost from $...
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This configuration would require a few modifications to the product which would increase its unit cost from $.35 to $.41. BiC is confident that these improvements would be well received in the market place and allow them to command a higher unit retail price of $1.66, as compared to the $1.34 mainstream unit price...
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