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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1555 |
Essay's paper body
The Reward Zone program, sponsored by Best Buy, is a frequent shopper card that is used to build up points for free Best Buy merchandise. This can increase customer loyalty in the long run and perhaps persuade customers to continue to purchase from Best Buy.
Threats
Best Buy's first threat is that there is usually a lot of competition near by...
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Usually within just a few miles of every location you can find a Circuit City, Wal-Mart, Target, and Sears. All of these businesses definitely take a cut out of prospective Best Buy customers. Best Buy has to make sure they keep their loyal customers close while prospecting new customers. Another major threat is the "Wal-Mart effect"...
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