Buy custom Berger - Live Case Study for Managerial Policy (with various matrices)
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| Topic: |
Business
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| Number of pages / Number of words: |
22 / 6089 |
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parent company, Jenson & Nicholson Limited. Soon afterwards, Jenson & Nicholson Limited were taken over by Hoechst, one of the world's major manufacturers of chemicals and allied products.
Berger alternatively is a brand which apart from being extremely popular amongst the household segments enjoys unquestionable loyalty of the institutionalized segments...
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Its wide product range and its growth with respect to the innovation it keeps bringing to the market marks its stature as the most solid and vicious threat to ICI. Some of the characteristics that make Berger equally popular amongst many is its distribution coverage with a network of 13000 dealers that is very close to that of ICI and its wide product range...
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