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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 782 |
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With this information in hand, it was easier to forecast which colors would sell well during the rest of the season. Benetton then quickly dyed the “greggio†garments and shipped the items to the retail outlets. It could dye and deliver the latest fashion apparel to all of its stores. As Luciano Benetton stated in the article, “We have kept the same strategy all along-to put fashion on an industrial level...
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Most of the rest of Italian fashion is still on an artisan level."
Centralization
Benetton streamlines their distribution networks by consolidating and centralizing their distribution operations. Benetton's management of the total supply chain is employing large-scale operations for centralized activities and small-scale operations to provide local focus at the same time provide flexibility at the level of the network...
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