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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4354 |
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Kureselle?menin onem kazanmasyyla Turk i?letmeleri de uluslararasy pazarlara girebilmek ve ic pazarda paylaryny kaybetmemek icin harekete gecmi?lerdir. Birkac yyl oncesine kadar kalite uzerine e?ilmeyen Turk i?letmeleri de artyk kalitenin uzerinde du?unulmesi gerekti?ini kavramy?lardyr; fakat bu faaliyete yeterince onem verilmemi?tir(Duren, 2000)...
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Dunya'da hyzla artan rekabet ko?ullary, i?letmeleri kendilerini yenileyen, de?i?imlere ayak uyduran, dunya capynda lider i?letme haline gelmenin hedef olarak secilmesine yol acmy?tyr. Son yyllarda i? dunyasy tarafyndan en cok benimsenen yontemlerden biri olan kyyaslama, bir ?irketin kendi rakipleri, di?er sektorler ve dy? pazarlardaki uygulamalary ile kar?yla?tyryp, en iyi uygulamalary ornek alarak zayyf yonlerini geli?tirmesi anlamyna gelmektedir...
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