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The low turnover rate has impact on learning effects, training costs, and employee commitment.

Low Gearing ratio

The low ratio of debts over total assets of 12% in 1999 gives B&J credibility, which is a good foundation for further investments and expansion

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Case Introduction

? Company is not only and industrial leader but also commands an important position in a variety of social causes

? Increased competitive pressures and declining financial performance has triggered a number of takeover offers

? Cofounders Ben Cohen & Jerry Greenfield know that the company’s social orientation requires corporate independence

? But Chief Executive Perry Odak feels that Ben & Jerry’s shareholders would be best served by selling out to the highest bidder

? Required to answer the following :

• What is the economic cost of social contribution
• What are the implications of takeover defence strategies
• Whether B&J should continue to independently pursue its social agenda or accept one of the attractive takeover offers and shift toward greater profit orientation...

The low turnover rate has impact on learning effects, training costs, and employee commitment.

Low Gearing ratio

The low ratio of debts over total assets of 12% in 1999 gives B&J credibility, which is a good foundation for further investments and expansion

?

Case Introduction

? Company is not only and industrial leader but also commands an important position in a variety of social causes

? Increased competitive pressures and declining financial performance has triggered a number of takeover offers

? Cofounders Ben Cohen & Jerry Greenfield know that the company’s social orientation requires corporate independence

? But Chief Executive Perry Odak feels that Ben & Jerry’s shareholders would be best served by selling out to the highest bidder

? Required to answer the following :

• What is the economic cost of social contribution
• What are the implications of takeover defence strategies
• Whether B&J should continue to independently pursue its social agenda or accept one of the attractive takeover offers and shift toward greater profit orientation...

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