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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1390 |
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Their market strategy involves the use of natural ingredient to achieve their goal of a gourmet quality product. Ben and Jerry's is a market segment in which they specialize by product. They sell to everyone. Ben and Jerry's line of specialized products consists of gourmet premium ice cream, frozen yogurt, and sorbet...
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They also sell ice cream themed novelties, but focus mainly on the specialty of ice cream.
Consumers who buy Ben and Jerry's are heavy users. They know exactly what they are buying: the best premium quality ice cream. Ben and Jerry's consumers enjoy this product because they get a high status satisfaction from using a world-known brand...
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