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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1656 |
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This growth surfaced from the penetration of new geographic markets by their core competencies: their social mission; the introduction of pint-sized containers; flavor differentiation (which allows the firm to dispose of the slower moving flavors and to target higher margin products); and product quality...
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Ninety-four percent of families indulge in ice-cream because it was considered an "affordable luxury". The ice cream market has also had a history of adapting quickly to market evolutions, which was witnessed when consumers began to favor non-fat ice creams as the commercialization of frozen yogurts came about...
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