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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
12 / 3223 |
Essay's paper body
A
company should have a balanced portfolio. This implies having at least one "cash cow"
which can generate revenue that can be used to develop one or more "question mark".
This process, referred to as "milking your cash cow", is shown in the next diagram where
the arrows represent cash flows.
BCG Matrix with Cash Flows
B...
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Analysis was originally developed by Bruce Henderson at the Boston Consulting
Group in the early 1970sGrowth-share matrix
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It has been suggested that B.C.G._analysis be merged into this article or section...
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