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| Topic: |
Business
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| Number of pages / Number of words: |
29 / 8083 |
Essay's paper body
Thus marketing serves as the link between a society's needs and its pattern of industrial response. (Kotler)
Like definition 2, this definition emphasises on the social and economical aspects of marketing, clearly focusing on matching the resources of the company to the needs of the market.
5. Marketing is concerned with meeting business objectives by providing customer satisfaction...
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Marketing is concerned with meeting business objectives by providing customer satisfaction.
This definition also focuses, on understanding consumers and to find what satisfies them. This is one of the important definitions of marketing focusing mainly on understanding customers' needs and wants.
6...
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General points of the essay
marketing in the digital age
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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