Buy custom Barnes & Noble vs. Amazon
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2356 |
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However, web retailers including Barnes & Noble would be unable to satisfy the customers who desire the in-store amenities benefit-segment. Through its online book reviews and interviews with authors, Amazon.com tries to fulfill this segment, though these benefits are far from equivalent to those of traditional retailers...
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When considering the various benefit-based segments, Barnes & Noble reaches both the growing online niche of value and convenience oriented groups, but additionally they reach the in-store amenities segment with traditional small retail units (B. Dalton) and superstores. Even though the traditional and web operations are kept separate, their well-known name can be used in both sectors, maximizing their branding strategy and developing brand loyalty...
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