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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2451 |
Essay's paper body
Marketing strategies or schemes within a specific bank are planned, organized, directed, and controlled with the intentions of fulfilling some pre-determined goal. These goals can have various time spans. For example, a particular bank may want to "introduce a new consumer loan plan" or "increase the total number of new accounts opened by 10% over an eight month period...
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On the other hand, if the bank wanted to "improve its image within the community", the bank would have a longer period of time to accomplish the goal (long run).
Bank marketing serves the role of bringing the product to the consumer or customer in a way that is understandable and relatively easy to comprehend...
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