Buy custom Banco Santander And The Acquisition Of Abn Amro And Abbey National
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Business
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| Number of pages / Number of words: |
11 / 2810 |
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Secondly, Santander saw the existing presence and position of Abbey as an opportunity to enter the UK banking market, Europe’s largest and most profitable market, and as an occasion to increase their market share. The last reason was that Santander wanted to create value through cost and revenue synergies...
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The last reason was that Santander wanted to create value through cost and revenue synergies. The low efficiency levels of Abbey provided a high potential for cost synergies by adopting the best practices of Santander, following an increase in efficiency in IT spending and customer service levels. Banco Santander aimed at building on the current expertise and capabilities of Abbey National while also contributing its own strengths in technology, retail banking and its unique business model to the mix...
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