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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4962 |
Essay's paper body
In general, TV and radio commercials are more restricted than print and direct-mail ads, which are more selective in their audience-reaching; private networks are often more tolerant than public ones in such countries as Italy. In any case, much depends on the execution of the advertisements as well as on their placement and timing...
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An ad in Playboy or a commercial shown at midnight will be received differently from those appearing in general-circulation magazines or in prime time. Restraint, grace, and wit may also make a difference.
Besides, the greater number and variety of publications, commercial broadcasting stations, and direct-mail advertisements are eliminating much of the rationing that allowed the media--particularly television and radio--to refuse ads for various controversial products and services simply because there was not enough time and space to accommodate all advertisers...
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General points of the essay
CRM and Direct Mail
Direct Mail
How Do Private Capital Flows Assist Companies In Developing Countries
Is Royal Mail justified in offering and promoting its direct mail services?
Public or Private?
public perception of direct selling
private to public
CUBA'S ACHIEVEMENTS IN PROVIDING HEALTH CARE AND EDUCATION TO THE GENERAL PUBLIC ARE BETTER THATN THOSE OF MANY DEVELOPED COUNTRIES. HOW HAS IT MANAGEDTHIS?
Cellular Radio, Isdn Networks And Satellite Communications
Direct Mail Marketing
Private vs. Public
E-mail and Public Discourse
Public Vs. Private
The Fine Print: Direct To Customer Advertising
Overview of Virtual Private Networks
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