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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1013 |
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Much of this is being done through new marketing techniques that include customizing a mass produced product to meet the needs of a customer's individual needs; conducting market research to understand what the customer is really looking for; and obtaining a targeted audience through customer information (Retooling)...
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At these types of sites the online buying is done by filling up a "virtual cart" and taking it to the check out. Amazon.com is the most recognizable example of a private sector site using the shopping cart model. Beginning as an online book retailer, it now sells videos and many other goods (Retooling)...
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General points of the essay
The Customer Comes Second
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