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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 4 / 956 | 
                
    
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Coming back to the most obvious defining factor between B2C and B2B e-Commerce, the customer is the driving force behind the differences in supply chains.
In a B2B site, the goal of the company is far different from that of a B2C site. Instead of focusing on the consumer, the focus is directed towards establishing effective communication with business partners...
        
        
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Unlike B2C sites, B2B sites use negotiation and system integration as tools in their supply chain. With B2B transactions, buying and selling with other businesses involves haggling over prices, delivery and product specifications. This process does not happen when dealing directly with the consumer.
Computer system integration between business partners is crucial in conducting B2B e-Commerce because of the fact that both sides of the transaction need to be able to translate the information being transmitted...
        
        
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