Buy custom B2b Vs. B2c Marketing 
    
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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 802 | 
                
    
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B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customerâs interest immediately.
Although the goal of B2B marketing is to convert prospects into customers, the process is longer and more involved. A B2B company needs to focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle...
        
        
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A B2B company needs to focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle. B2B companies use marketing to educate various players in the target audience because the decision to purchase is usually a multi-step process involving more than one person...
        
        
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            General points of the essay
            
                                    A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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