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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 3977 |
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The reasons are the awareness of cost reduction and having a conservative management.
At this time, the company is looking for a star product in the blanket market. In order to achieve so, it has invested in research and development for the last ten years, with a two-year interruption, and it is ready for launching a product that will compete in a the mature US blanket market...
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In order to achieve so, it has invested in research and development for the last ten years, with a two-year interruption, and it is ready for launching a product that will compete in a the mature US blanket market.
Product Overview
The offset blanket is a critical press component and has many characteristics, being the main ones :
- Shock absorber
- Ink and water receptive without mixing the two, and without swelling
- Transferring the ink both as solids and dots, clean and sharp without streaking
- Impression cylinder when printing blanket-to-blanket
The current blanket product has an expected life of 500K to 1MM impressions, yet an expected minimum of 100K...
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