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Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
4 / 913 |
Essay's paper body
In addition, having department stores sell via the Internet would increase the channels of distribution, thus increasing consumer loyalty (Pearce & Robinson, 2004, ¶184-186).
The economic factors that Jung used to help create her proposal included:
Slow earning, stagnant sales, limited distribution capabilities and
shifts in personal care preference and spending habits
Single digit growth
Volatile stocks
Limited distribution channels
All these factors would affect Avon's long-term goals by forcing Jung to find new, creative ways to stay fresh in the market...
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Jung had created a strategic plan that met the vision of Avon; she had created goals that were measurable and geared toward future company growth. The goals seemed to be obtainable in the current business market. In addition, Jung's idea that technology may be the answer was in response to a changing business environment which included movement toward e-business...
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General points of the essay
"Power to the People"-Growth in consumer complaint channels in Ghana
Avon Strategy Analysis
Avon's Marketing Strategy
Channels of Distribution
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Distribution Channels
Federated Department Stores
Five steps in the process of building channels for international distribution
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