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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 685 |
Essay's paper body
Finally, Ford failed to recognize the importance of high quality diesel engines that power one third of all European cars sold.
Fighting the flab: the pain
Ford began to tackle its European problems in 1998 when it announced 45 new models in the next five years; and appointed a new chairman, Jacques Nasser, who focused on restructuring Ford Europe...
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Nasser appointed a new senior management team with experience and credibility based on successes at companies like BMW and Daewoo. Nasser also understood that Ford’s strategy had to be the reinvention of the company from carmaker into profit hungry provider of relevant products and high quality service...
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General points of the essay
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